Job Description

The Director of Creator Marketing serves as a strategic and operational leader responsible for implementing the national creator marketing strategy, ensuring it aligns with the overarching vision established by the Senior Director of Creator Marketing. This position includes managing a team dedicated to national talent collaborations and projects, which may involve integrating creators into existing Red Bull events or organizing creator-led events and initiatives. The role focuses on fostering impactful partnerships with creators and driving growth in earned social media outcomes. Additionally, the Director will work closely with regional teams, offering expertise and support to guarantee the smooth execution of the national creator marketing program.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Lead the execution of the national creator marketing program, overseeing talent collaborations, projects, and initiatives.

  Continuously identify key national and regional creators by assessing their impact, brand fit, and potential for integration. Provide detailed reports to the Senior Director of Creator Marketing for evaluation and approval.

  Demonstrate a comprehensive understanding of the gaming landscape, including popular platforms, trends, and influential streamers.

  Identify, onboard, and manage relationships with top-tier gaming creators and streamers, ensuring alignment with brand initiatives and campaigns.

  Maintain and manage an annual calendar to strategically position Red Bull during key moments throughout the year, such as national campaigns, major events like the Super Bowl, and supporting an 'always-on' approach.

  Collaborate with various business units (e.g., Sports, Culture, Brand) to seamlessly incorporate creators into existing and new events or projects when appropriate.

  Direct and oversee a team dedicated to national creator partnerships, ensuring efficient workflows and effective communication.

  Manage project contracts and agreements with creators, fostering fair and mutually beneficial partnerships.

  Educate, onboard, and guide creators into the World of Red Bull, ensuring they fully understand product functionality, brand attributes, and key areas of focus.

  Stay updated on industry trends, emerging platforms, and best practices for influencers/creators to maintain competitiveness and innovation.

  Focus on meaningful and authentic product integration in the daily life and content of creators.

  Ensure that all content created by or in collaboration with creators adheres to brand guidelines while maintaining authenticity.

• Lead, manage, and inspire a team of creator marketing professionals by fostering a collaborative and high-performing work environment. Provide guidance, mentorship, and support to team members while encouraging their professional growth and development. Empower the team to take ownership of their projects and deliver exceptional results.

  Build, maintain, and manage strong relationships with national creators and their teams, fostering trust and collaboration. Identify, implement, and oversee key creator experiences at Red Bull events, third-party-supported events, as well as bespoke initiatives that align with the overall Creator Marketing strategy.

  Support regional teams in achieving executional excellence by driving real-time influencer and creator campaigns that effectively engage in cultural, consumer, and product conversations.

• Monitor, track, and report on the performance of national creator activations, offering insights and recommendations for enhancement.

  Leverage data-driven insights to guide content strategies and refine future creator partnerships.

  Share findings and best practices with regional teams and the wider marketing organization.

  Develop and implement standards and toolkits for Creator Marketing within RBNA, ensuring proper usage, process improvements, and effective standardization and reporting.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Passionate about the creator space with a minimum of 10 years of experience working directly with or managing talent, with at least 6 of those years managing a large team and substantial budgets.
• Strong understanding of social media platforms and consumer habits.
• Excellent interpersonal and communication skills, promoting effective cross-functional collaboration.
• A creative mindset paired with an entrepreneurial "can-do" attitude focused on solutions.
• Embodies and represents the Red Bull brand and its products.
• Possesses a "winning and energetic personality" that attracts engagement and business opportunities.
• In-depth knowledge of the digital media industry.
• Demonstrated leadership skills: skilled presenter, motivator, influencer, and negotiator.
• Exceptional sales and collaboration abilities: known as a "connector" who builds relationships across borders to bring new opportunities to Red Bull.
• Effective problem solver and mediator, capable of aligning interests and resolving conflicts.
• Bachelor's degree or equivalent practical experience.
• Fluency in English is required; additional language skills are advantageous.

• Travel 40-50%
• Permanent
• Benefits eligible

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